Here at Christopherson Business Travel, we’re pretty big fans of Delta Air Lines. Their continual innovation and commitment to fliers is inspiring. Earlier this year, our management team had an opportunity to hear some of Delta’s top leaders speak. One of those industry leaders was Tim Mapes, Senior Vice President – Chief Marketing Officer of Delta. With a company that is consistently pioneering, we valued the opportunity to understand the message behind the brand.
How Delta continually innovates
During the meeting, Mapes said, “If the world is changing faster on the outside than you’re changing on the inside, then your company is dying”. Sound business advice, it dawned on me how hard Delta strives to be on the cutting edge. For example, their revolutionary new baggage ticketing system released this year. Or how their Gift Back Project cultivated altruism by recognizing selfless individuals. Mapes also explained the three pillars of their brand:
- Thoughtful ? Always be warm and caring.
- Reliable ? Get our passengers home on-time, safely, and with their bags.
- Innovative ? Strive to be the first in the industry to make a change, and then continually innovate.
Delta Air Lines continues to deliver on their reliability brand promise. Their hard work and dedication lead to great accolades. For example, this November Delta was named the most punctual airline in North America. Hearing Mapes speak about the foundation of the Delta brand and recognize it in their recent updates was inspiring.
Christopherson Business Travel is an award-winning corporate travel management company. We help busy companies book, manage, and expense their business travel, so they can get back to what’s important to them. Contact us if you are interested in learning how we can simplify your company’s travel.
