When Nu Skin, a global beauty and wellness company, sought to sharpen its travel program, the company faced a familiar challenge for organizations with an international footprint: understanding what travelers truly need to feel supported, productive, and safe on the road. While the travel team regularly heard informal feedback, what they lacked was structured, data-driven insight that could be shared confidently with senior leadership.
To bridge that gap, Nu Skin partnered with Christopherson’s Client Consulting Services team to design a fully customized traveler survey—one that delivered clarity, surfaced actionable trends, and created a baseline for long-term improvement.
For Matt Siufanua, Director of Global Safety, Security, and Crisis Management at Nu Skin, the primary motivation behind the survey was simple: he needed credible data he could use to advocate for his travelers.
“Having data is critical when putting together a recommendation for our executives,” he said.
Because most Nu Skin travel is international, the stakes are higher, and traveler concerns can be more complex. Siufanua needed a tool that would reveal not only what travelers were experiencing, but also how widespread those concerns were.
“It helps me to be able to say, ‘This is coming directly from the employees,’” he explained.
To build that tool, Christopherson’s consulting team worked closely with Siufanua to craft a survey specifically tailored to Nu Skin’s needs. According to Carol Del Giudice, Nu Skin’s account executive at Christopherson, the collaboration was detailed and intentional.
“The consulting team spent hours going over all of the questions, and then Matt weeded some out and decided what he really wanted to home in on,” she said.
Christopherson then structured the survey into distinct categories—including wellness, security, lodging, flights, ground transportation, after-hours support, vendor satisfaction, and policy understanding—ensuring the resulting data would be easy to interpret and act upon.
That thoughtful design paid off. The survey delivered rich insights across the entire travel journey, highlighting both expected and surprising concerns.
One of the clearest takeaways from the survey was that many of Nu Skin’s traveler concerns could be addressed without major budget impacts. Siufanua found this particularly valuable.
“A lot of the data points are things that can be fixed without approval from the executive team,” he said, citing concerns like uncertainty around medical emergencies or required documentation for international travel. These issues pointed directly to simple training opportunities.
Del Giudice agreed, noting, “They really were low-cost items that just needed to be identified and then tweaked within the program or within policy. Even small wording adjustments can resolve misunderstandings and reduce friction for travelers.”
The survey identified safety as a major theme—something Siufanua already suspected but now could quantify. It also revealed points of confusion within Nu Skin’s travel policy, especially around upgrade eligibility for long-haul international flights.
“The survey not only highlighted traveler feedback and concerns but also opened the door for strategic, creative ideas while still keeping Nu Skin's goals in mind,” said Paul Foster, a strategic consultant at Christopherson. “For example, travelers often arrived from overnight international flights and went straight into meetings with little rest. Rather than expanding costly upgrade allowances—which could add thousands of dollars to the total trip cost—an alternative was to build in an ‘acclimation day,’ adding only one hotel night while providing a far more affordable way to ensure travelers are rested and prepared.”
Now, instead of relying on individual complaints or gut instinct, the travel team can present quantified insights that clearly reveal what travelers value most. The data highlighted several key priorities, including:
These insights establish a meaningful baseline for Nu Skin’s program development, providing a way to measure progress as improvements are implemented.
Beyond the analytics, what stood out most to Siufanua was Christopherson’s consultative approach.
“There was a true desire to be helpful and to make sure our program worked better for us,” he said. “I never felt like, ‘We want to sell this program to you.’ The feeling was, ‘How can we help your program?’”
The consulting team reinforced that sentiment throughout the project, emphasizing customization, transparency, and long-term program health.
Nu Skin now has a clear, data-backed understanding of traveler needs—insight that is informing policy considerations, identifying training opportunities, and strengthening the user experience as new tools and technologies come online.
But perhaps most importantly, the custom survey gave Nu Skin something it hadn’t had before: an authoritative baseline that validates traveler concerns and enables strategic decisions at the executive level.
Want to learn how Christopherson can improve your travel program? Contact us today.
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