When communicating to your stakeholders, it is important to know three key items:
- Know your audience.
- Know your metrics.
- Know your message.
In this post, I would like to focus on No. 2–know your metrics–as it’s important to correctly measure and report the value of KPIs and KPMs.
Below is a helpful graphic from BCD Travel to help distinguish the two.
Ultimately, you should focus on the measurement that will have the most impact on your stakeholders and create the most value.