BY Christopherson Business Travel |

KPIs vs KPMs: What’s the difference?

When communicating to your stakeholders, it is important to know three key items:

  1. Know your audience.
  2. Know your metrics.
  3. Know your message.

In this post, I would like to focus on No. 2–know your metrics–as it’s important to correctly measure and report the value of KPIs and KPMs.

Below is a helpful graphic from BCD Travel to help distinguish the two.

Screen shot 2015-06-02 at 4.32.11 PMUltimately, you should focus on the measurement that will have the most impact on your stakeholders and create the most value.