As we jump over the “hump” 2012, I thought it would be helpful to share what will be happening with hotel rates this Fall as a result of the economy’s (somewhat) improvement and the fact that travelers are spending a little more money.
Hotel rates increasing
In the latest TripAdvisor Industry Index, we find that U.S. hoteliers expect pricier rates for the Fall travel season. Nearly half (47 percent) expect rates to be higher this year compared to the same time last year, while only 16 percent expect comparatively lower rates.
The top five countries where hoteliers expect higher rates are:
- the U.S. (47 percent)
- Brazil (42 percent)
- Russia (42 percent)
- Indonesia (37 percent)
- Turkey (35 percent)
The top five countries where hoteliers expect lower rates are:
- Greece (58 percent)
- Spain (43 percent)
- Italy (37 percent)
- Australia (32 percent)
- New Zealand (29 percent)
- And did you know that the U.S. ranks fourth in the world for hotels with the best business outlook, while Greece ranks last?
Countries with hoteliers having the most positive outlook were, in order:
- United States
Countries with hoteliers having the most negative outlook were, in order:
- New Zealand
TripAdvisor also conducted a survey on how U.S. hotels win guests. Those surveyed said discounts on rooms (58 percent) led the way, followed by special amenities like free Wi-Fi (44 percent), free parking (31 percent), rewards points (30 percent), and free newspapers (20 percent). Twelve percent of U.S. accommodations said they do not offer any specials. Ninety-three percent of U.S. respondents report offering free in-room Wi-Fi Internet access. However, 17 percent of those who do not currently offer free Wi-Fi plan to do so in the next six months.