When Delta and United announced their 2015 loyalty program changes, I don’t think anyone was surprised. But if, like me, you travel just enough to feel like a frequent flyer but not enough to actually gain status with any one airline, you might be interested to learn that travelers with loyalty status actually pay 15% to 20% more than those without status, according to data collected over a two-year period by CWT Solutions.
Traveling, it seems, is not as fun or as glamorous as it was 30 years ago, so it makes perfect sense that travelers prefer to stick with one carrier because of the benefits offered to make travel more tolerable and productive—especially if you are a road-warrior type business traveler. Those complimentary upgrades, priority boarding, and waived baggage fees definitely improve a traveler’s experience and state of mind!
Travel managers should be aware, however, and educate themselves on the 2015 changes in store. These two loyalty programs (Delta’s and United’s) are switching from miles traveled to ticket price paid. This may cause some travelers to consider other ways to ensure continuance of benefits they have become accustom.
These following articles explain in detail (including comments from travelers) how these 2015 loyalty program changes will affect travel managers, travelers, and eventually a company’s bottom line: