This past week, Christopherson Business Travel sponsored a luncheon hosted the Rocky Mountain Business Travel Association. An affiliate of the Global Business Travel Association (GBTA), they are committed to connecting business travel professionals and enhancing education and partnerships in the West. It was hosted in the conference room of the beautiful new Hyatt Regency Aurora Hotel.
The hotel itself was updated and modern, with many elegant touches. Before entering conference room, the we socialized with 80 other travel industry professionals. The conference room was set up beautifully and ready with our deconstructed cobb salad, bread, drinks, and chocolates.
Following member news and update was the presentation by Tim Hines, an entrepreneur, keynote speaker, and consultant. His highly entertaining presentation defined the millennial generation and how they are affecting business travel.
Here are a few defining characteristics about millennials:
- Members of the millennial generation were born between 1980 – 2000. They are the largest generation we have ever had, even out numbering baby boomers!
- Growing up amid new technology such as computers, internet, and mp3s, they can easily adjust to change and are quick learners.
- Most were affected by ‘the great recession’, often resulting in them being thrifty but also willing to spend additional money for something of value.
- They desire a greater work/life balance than past generations. Technology has made work achievable from any time or place, and they typically enjoy this flexibility.
- Experiences are more important to them than past generations. For example, 71% of millennials would live in another country if the opportunity presented itself.
Tim Hines offered valuable and insightful information on the generation as a whole and their impact on the business travel industry. Keep your eye out for a blog post further detailing this trend, including how travel managers can engage with millennials to improve compliance.
