With the recent announcement of Hertz purchasing Dollar & Thrifty, all three major car rental companies now cover everything from corporate business to leisure travel business. The purchase announced earlier this week is in the amount of $1.17 billion in cash and stock. The purchase of Dollar & Thrifty will significantly expand the vacation/leisure portion of their business.
Hertz is already the world’s largest car rental company by locations and with this latest transaction it boosts their total to 9,800. “Together we will be able to compete even more effectively and efficiently against other multi-brand car rental companies, offering customers a full range of rental options in the U.S.,” Hertz CEO Mark Frissora said in a statement.
The three major U.S. car rental companies, each with two or more large brands are Hertz, Enterprise Holdings Inc. (Enterprise & National) and the Avis Budget Group. Enterprise Holdings Inc. has 7,600 locations, the Avis Budget Group has 6,900 and Hertz now has 9,800.
Competition is always the name of the game and Monday’s announcement comes after the Avis Budget consolidation in 2002 and Enterprise’s acquisition of Alamo and National in 2007. Advertising, marketing and commercials seem to be on the increase as well, follow these links for a little entertainment (some old, some new). To rent your next car, contact Christopherson Andavo Travel at 801.327.7700 or 303.740.3000