At the beginning of 2016, Christopherson Business Travel announced that we’ll begin transitioning our integrated business travel management software platform, AirPortal®,from providing “business intelligence” to “actionable intelligence.”
To this end, we built our 2016-2017 technology roadmap to support this improved strategy. We have more than 40 technology projects in the pipeline, half of which are to enhance existing business travel technologies, while the other half will provide new solutions to other business travel management problems. Many of these projects will be completed for our major AirPortal technology release scheduled for July of this year.
The use of Big Data has been evolving for many years from data capture, to data analytics, to data visualization, to business intelligence. The next logical step is to convert business intelligence to become actionable intelligence. Author and educator Keith B. Carter wrote the following in his book Actionable Intelligence:
“Leaders from all industries yearn for more information. They want to be able to assess risks and opportunities quickly and efficiently. They want answers in enough time to be able to make a difference. They want to seize opportunities. They need intelligence that is in time and accurate. They want… actionable intelligence.”
Hotel Attachment. Hotel Attachment tracks travel itineraries with missing hotel reservations and assists business travelers by providing clear options to match their needs and complete their itinerary prior to their business trip
As the CEO of Christopherson, I was recently interviewed by Skift, a media group that provides news and insights on the travel industry, and shared additionalthoughts about actionable intelligence:
“The problem with business intelligence is [that while] it’s very interesting and it’s useful … it’s backwards looking, so all of the new stuff that we’re building, we’re building with a more actionable forward-looking lens … We’re building a work-to-zero task manager for our travel managers that shows them in an actionable way all of the pending things that they need to do.”