Business TravelTravel Industry

Delta Air Lines and Starwood Hotels Launch Crossover Rewards Program

By February 13, 2013 No Comments

Although I am not a pro at maximizing my preferred traveler and credit points, I was excited to hear the announcement that Delta Air Lines and Starwood Hotels and Resorts have launched a joint loyalty partnership.

The new program, which begins March 1, is called Crossover Rewards and allows Delta Medallion and Starwood Preferred Guest members to share program benefits to earn more Skymiles and Starpoints when traveling with either brand.

In Delta’s announcement, they state: “SkyMiles Diamond and Platinum Medallion members will have access to added benefits including priority check-in, 4 p.m. late checkout and free in-room internet access when staying at Starwood Hotels and Resorts. All Delta Medallion members also will earn one mile per dollar spent on eligible room rates when staying with Starwood in addition to the Starpoints usually earned for their stay. In turn, SPG Platinum members will receive one free checked bag, priority check-in and priority boarding when flying Delta. SPG elite members will earn one Starpoint per dollar spent on eligible flights in addition to the miles usually earned for their flight.”

This program will be a great advantage for frequent business travelers and brings added value to both of these companies’ loyalty programs. It will also be interesting to see if this is the beginning of a new trend that will benefit everyone chasing points.

Customers can register for Crossover Rewards with Delta or with Starwood, beginning March 1.

Kathleen Roberts

Kathleen Roberts

Kathleen Roberts is the Vice President of Business Development and passionate about providing innovative solutions for corporate travel programs. She is a member of GBTA and Utah GBTA, as well as a Certified Travel Counselor (CTC) and Global Travel Professional (GTP). In addition to being a travel addict she finds joy in a good game of basketball. Connect with Kathleen on LinkedIn.

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